Friday, 18 March 2011

2011 Protyre Formula Renault BARC Media day at Silverstone

Thanks to everyone who came along to the 2011 Protyre Formula Renault BARC media day at Silverstone!

Our vision for the championship is that it continues to work and thrive with all of the ingredients that have made it a success for the last few years.

We now want to improve and move the game on, and one important factor in a high-profile championship such as ours is the image of motorsport. To this end, we've listened to your feedback and we've introduced first-class hospitality from leading supplier Williams Hospitality Ltd for teams, drivers and guests.

As well as providing a meeting point and race centre, the new hospitality centre will offer nutritious meal options for breakfast and lunch, along with hot and cold drinks throughout the race weekends.


Make yourself known – First of all be sure to introduce yourself to your media officer and keep him up to date with anything that may be of interest to him and/or the Championship. If he doesn’t know it he can’t act on it!
 
Print – Both Autosport and Motorsport News feature regular coverage of the series and send journalists to report on race meetings. They will want to talk to you so make yourself known and don’t hide in your awning all weekend.
 
Television - Subject to the timetable, the final round(s) of the season will be shown on ITV4, ITV4 HD and ITV’s own website. This is a fantastic selling point for the series so make the most of it.  Podium finishers may also have to do TV interviews so be sure to hand around afterwards. This is also your chance to name drop so mention all those sponsors!

Photography – Jakob Ebrey provides comprehensive coverage of both championships. These images are free to download from his website – www.jakobebrey.co.uk/renault - and are copyright free. Use them to your advantage. Send them to sponsors or use them on your website.
 
Web – The Championship has its own dedicated website which receives around 40,000 hits per month. Race results, reports, photos, points etc are all uploaded to www.renaultsport.co.uk after each race weekend.

Social Media – This year we are increasing our social media exposure and now have a dedicated Facebook page and YouTube channel. Be sure to get involved with both. Post on the Facebook page and let your sponsors know about it. Throughout the year you will also be asked to be filmed for the YouTube site – don’t miss your opportunity to get involved.

Driver Profiles – Every driver has a driver profile containing information about them and their racing career along with listings of any sponsors. These are handed to members of the media and raceday commentators . They are also posted on the renaultsport.co.uk website which receives some 40,000 hits a month. Therefore, it makes sense to ensure these are up-to-date. The media officer will endeavour to do this but always let him know of any changes, new sponsors etc to help promote yourself.
 
Race Meetings – Every race meeting a race report will be sent out to national print, web and radio media. For regional press, we generate a media list for EVERY driver of their local papers and send a bespoke version to them after the weekend. The media officer may also ask you to assist with meeting and greeting guests/sponsors during a race weekend. It’s in your best interest to take part, so please be willing.

Raceday Commentators –  Every event will have a circuit commentator. The media officer will update them but should you wish to have anything in particular read out over a race weekend, such as a new sponsor, then please let the media officer know in advance. 

Podium – If you are one of the top three finishers you will be led to the podium by the media officer after the race . He will also hand you a cap which must be worn throughout the presentation and any following interviews.  If you are one of these drivers it is essential to reach the podium as quickly as possible. Time is very limited and the more time you spend getting there the less time you’ll have giving interviews. After the podium you will have several media interviews to do so please do not wander off!
 
Be Careful – Finally always be mindful of what you say. Whilst journalists can help promote you they will also be looking for juicy quotes so think before you speak!
 


The day was also an opportunity to remind drivers to increase their profiles by making as much use as possible of their dedicated media officer! If you're doing anything exciting, be sure to let him know!

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